‘Televising our revolution’: India’s Gen Z flips Modi’s social media game

For over a decade, Prime Minister Narendra Modi and his Bharatiya Janata Party (BJP) have masterfully wielded social media as a tool for political dominance. Their sophisticated digital campaigns have set the benchmark for political engagement in India, creating a robust online presence that has been difficult for opposition parties to challenge. Modi's strategic use of social media platforms has played a pivotal role in shaping public perception and disseminating his party's narratives effectively. However, a new wave of digital activism led by India's Gen Z is reshaping this landscape. Young Indians are creatively leveraging the same social media platforms to voice dissent and mobilize support for their causes. Through viral videos, hashtags, and digital campaigns, these tech-savvy youths are flipping the script, challenging the narratives propagated by the ruling party. This shift marks a significant change in how political discourse is conducted online, as these young voices demand attention and action on pressing issues. The impact of this generational shift is profound, as it democratizes the flow of information and amplifies diverse perspectives. Gen Z's innovative use of social media not only contests the BJP's digital stronghold but also encourages political engagement among peers. As these young activists continue to harness the power of social platforms, they are televising their revolution and redefining political participation in India, signaling a dynamic era of digital democracy.

— Authored by Next24 Live