Musician Hariharan opens up about staying relevant in the age of social media: ‘Don’t take virality seriously’

As he marks an impressive 50 years in the music industry, renowned singer Hariharan reflects on the key to his enduring success amidst the rapid pace of the modern digital era. Speaking candidly about his journey, Hariharan emphasizes the importance of discipline and an unwavering passion for music. These foundational elements, he believes, have allowed him to remain a beloved figure in an industry that constantly evolves with new trends and technologies. In today's age of social media, where fleeting moments of virality can make or break careers, Hariharan advises against placing too much emphasis on temporary fame. "Don’t take virality seriously," he asserts, suggesting that the true measure of an artist's relevance lies in their dedication to their craft rather than the number of likes or shares they receive online. His perspective offers a refreshing reminder of the enduring value of hard work and authenticity in an age often dominated by digital metrics. Hariharan's insights come at a time when many artists are grappling with the pressures of maintaining an online presence. By focusing on his music and staying true to his roots, he has not only sustained but also enriched his career over the decades. As younger musicians navigate the challenges of modern fame, Hariharan's words serve as a guiding light, encouraging them to prioritize their artistry and long-term growth over the ephemeral allure of viral success.

— Authored by Next24 Live