Growth stood at 12% in 2025, says report

The Indian advertising market experienced significant growth in 2025, expanding by 12% to reach a total value of Rs 1,55,105 crore. This impressive increase was highlighted in a report released today by an independent agency, showcasing the sector's robust performance despite global economic uncertainties. The report attributes this growth to a surge in digital advertising and innovative marketing strategies adopted by businesses across the country. Digital platforms played a crucial role in driving this expansion, with companies increasingly leveraging social media, video content, and programmatic advertising to reach broader audiences. The report notes that digital advertising alone accounted for a significant portion of the market's growth, as brands sought to engage consumers through more personalized and interactive channels. Additionally, the rise of e-commerce and increased internet penetration further bolstered the digital segment's contribution. As the advertising landscape continues to evolve, industry experts predict that technological advancements and data-driven approaches will further propel the market's growth. The report suggests that businesses will continue to invest in cutting-edge technologies, such as artificial intelligence and machine learning, to enhance targeting precision and maximize return on investment. With these developments, the Indian advertising market is poised for continued expansion in the coming years.

— Authored by Next24 Live